Mark Kiszla: College football's student-athletes won't see payoff from new playoff
POSTED: 06/21/2012 11:25:00 PM MDT
UPDATED: 06/22/2012 10:22:28 AM MDTBy Mark Kiszla
The Denver Post
A college football playoff is coming. A pigskin-crazy nation cheers.
Pardon me while I hold my applause.
Why?
The quarterbacks and defensive linemen who will actually play for the national championship are being played for $500 million fools by the fat cats destined to get richer from a playoff.
A tournament to determine who's No. 1 is great for Ohio State coach Urban Meyer, already being paid a minimum of $4 million per season to win games for the Buckeyes.
A football playoff, however, is a rip-off for every athlete on the University of Colorado football team, whose scholarships don't begin to cover routine living expenses in Boulder.
The fat cats of college football have endorsed a four-team playoff model that, pending approval from university presidents, would begin in 2014. Why is Pac-12 commissioner Larry Scott smiling? The tournament could net a $500 million windfall for the sport.
But how will players benefit from the proposal?
You mean other than the chance to raise an index finger in celebration after the championship game?
The No. 1 people exploited will be the very student-athletes the NCAA pretends to care about. A cornerback for Louisiana State or an Oregon offensive lineman might be on full scholarship, but the ride ain't free. During the 2010 season, CU football players faced an annual living expenses shortfall in excess of $4,000, according to a study commissioned by the National College Players Association, an organization born in California to give a voice to amateur athletes.
Buffaloes football coach Jon Embree has advocated a $50,000 payment as thanks to CU players who graduate within five years. I have long believed Division I scholarship athletes, male and female, in all sports, should receive a $500 monthly stipend to help cover everything from a trip home for the holidays to a new inner tube for that broken-down bike.
Screams of opposition often are heard from students who excel in chemistry or music rather than blocking and tackling. When NCAA president Mark Emmert pushed through a proposal for a modest and inadequate $2,000 annual stipend last fall, athletic department officials across the country immediately pushed back, crying poverty.
Maybe if millionaire coaches were paid slightly less, the athletes actually doing the sweating wouldn't have to live on the cheap. Nothing against scholars who set the curve on calculus exams, but the new Pac-12 television deal is estimated to be worth in excess of $20 million annually to CU. Anybody who regards participation in big-time college sports as anything other than a job is being naïve.
A football tournament with revenues in the very ritzy neighborhood of a half-billion dollars per year could fund a stipend for every athlete in Division I, if the math skills of my public-school education have computed the costs accurately.
If college presidents rubber-stamp the playoffs without finding a way for players to benefit from the further commercialization of amateur athletics, then all these fine academicians should have to move in this fall with four 300-pound linemen sharing a two-bedroom, off-campus apartment for the glory of dear, old State U.
When movers-and-shakers such as Jim Delany from the Big Ten and Mike Slive from the Southeastern Conference sat down in recent days to argue the details of a playoff, they worried about how the most deserving teams would be selected and where the title game would be held. Happy fans shouted death to the BCS and its indecipherable computer rankings. The guys in sherbet-colored blazers grinned because their cushy bowl jobs remain intact with this tourney plan.
A four-team playoff was hailed as a victory for all involved.
It's a victory for everybody, except the young athletes who actually play the games.
Mark Kiszla: 303-954-1053 or
mkiszla@denverpost.com
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Mark Kiszla: College football's student-athletes won't see payoff from new playoff - The Denver Post
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