"But in the end, sources say, the substantial loss Toshiba is incurring with each HD DVD player sold -- a figure sources say could be as high as several hundred dollars -- coupled with a series of high-profile retail defections has driven the company to at last concede defeat."
[pie]...but what about the attach rate? [/pie]
Yeah! May those BDA CE manufacturers burn in hell for MAKING money on each player. People need to get over thinking they are price gouging.