You do realize that the Saints and Vikings also have this exact same stuff available for pre-order, right? In fact, none of the 3 teams own or run these particular websites. They're run by some company called Sports Avenue. All these sites, plus the gear, are identical. They have a license to sell gear with most of the NFL teams. Apparently, the Colts aren't one of them. This is nothing new and done all the time. I wouldn't read anything into this. In fact, if the Colts need something like this for motivation, they're already in trouble.
The Colts couldn't care less what anyone says, does, or puts on their website, which is one of the things that makes them a great team....
As far as the shirts go, you're right - it's not a big deal - I am just so tired of the Jets' made-up attitudes... I guess it's just the difference in "culture." I'm sure New Yorkers love it, but I prefer the quiet, business-like Colts (except when it seems like they're too quiet and business-like and they're getting bounced by the likes of Tedy Bruschi and Philip Rivers... )