We have an Australian on our team at work and so re routinely go round and round about accents... anyways when the guys were saying random words all stupid one person said 'Hawper!' and everyone else parroted it like the commercial.
..and then nobody could tell me what the Hopper was. That was all they remembered about the commercial, didn't know the brand, or what the company was that aired it.
Watching the commercial since then, they kinda mumble some information at the beginning before going into the hook, and Dish is only briefly mentioned at the end. I think the effectiveness of the spot is pretty bad as a result.