High Def Disc unit sales - The Digital Bits

[hpman247]

this is interesting

Nielsen VideoScan data for the week shows 72.6% of high-definition discs purchased by consumers were Blu-ray and just 27.4% were HD DVD. HD DVD players have been selling for as little as $98, one-fourth the lowest street price for a Blu-ray player.

DVDs see green on Black Friday as part of retail gains

 

[ONUOsFan]

What's screwy is that the Nielsen numbers are by units sold, not revenue.

Expensive box sets like "Planet Earth" cost *at least* 3 times what any of the movies on that list cost.

Why is that screwy? Isn't that how these things have always been measured? Why should it be changed now?

 

[ONUOsFan]

this is interesting

Nielsen VideoScan data for the week shows 72.6% of high-definition discs purchased by consumers were Blu-ray and just 27.4% were HD DVD. HD DVD players have been selling for as little as $98, one-fourth the lowest street price for a Blu-ray player.

DVDs see green on Black Friday as part of retail gains

And this was a week without a BOGO, wasn't it? Or maybe it was still going on right at the beginning of the week... but not on Black Friday.

 

[db2]

Or 1.8:1

Or 2.65:1

 

[navychop]

From Home Media Magazine:

Software units sales ratios as of 11/25/07:
Week ending .........Blu-ray 72.......HD-DVD 28
YTD:....................Blu-ray 65.......HD-DVD 35
Since inception:.....Blu-ray 62.......HD-DVD 38

Normalized to make comparison with previous postings easier:
Week ending .........Blu-ray 100.......HD-DVD 39
YTD:....................Blu-ray 100.......HD-DVD 54
Since inception:.....Blu-ray 100.......HD-DVD 61

 

[Paradox-SJ]

I am curious do they count ALL BD media is these sales figures or just media with movies on them?

 

[navychop]

Just movies. PS3 games are not included. Free giveaways are not included. Only movies scanned thru the checkout are counted. Plus Amazon movie sales. Same counting rules for BD & HD DVD.

 

[gadgtfreek]

Ouch. Its only gonna get worse the way ps3's are selling.

Well maybe not, since they are only used for games

 

[gadgtfreek]

BDA should really put these out

 

[db2]

BDA should really put these out

That is completely inaccurate!

...7.2 out of every 10 were BD

 

[randers29259]

You guys, that means nothing, it is all about that attach rate !!!!

 

[gadgtfreek]

Vurbano, is that you??

 

[BlackHitachi]

Ouch. Its only gonna get worse the way ps3's are selling.

Well maybe not, since they are only used for games

Yea no JOKE!! LOL LOL :up

 

[BlackHitachi]

Vurbano, is that you??

If it is it's just more FUD!!

 

[randers29259]

If it is it's just more FUD!!

No it was me, I was just being sarcastic

 

[harshness]

Expensive box sets like "Planet Earth" cost *at least* 3 times what any of the movies on that list cost.

The unit sales for each are so close as to be a wash, so it doesn't matter in that particular example.

 

[BlackHitachi]

No it was me, I was just being sarcastic

I know me Too!! :up

 

[jayn_j]

I never thought a movie like 300 can account for 1/3 of all HD/BD discs sold over a year (150/450).

Diogen.

What that is saying is that we are still buying for the visual WOW factor and not for content. The early adopters tend to do that at first, and the discussions here are going the same way, with lots of attention to action movies that were poorly received at the box office doing well because they are visually appealing to demo a system.

Besides, if stuff in the top 10 is selling 60k copies, the whole us vs them discussion is totally meaningless and can change overnight. The only meaningful trend here is that high definition is failing to attract an audience.

 

[navychop]

Good to see that a sense of humor survives here. :up

 

[CochiseGuy]

BDA should really put these out

But then, they probably don't want you to actually look at the Top 10 "selling" titles -

Open Season, the #2 "selling" high-def title last week?

Gee, how did this obscure animated titles from Sony that's never been in the Top 10 since release suddenly shoot to #2? I mean, if Fox's claim of selling 100k copies of Live Free or Die Hard was true, then Sony must have "sold" almost 50k copies of Open Season. Actually, the truth is they probably didn't sell 1k - Open Season was hand-picked by Sony to be given away free by Best Buy with the purchase of a PS3. And the promotion designed so that the copy of Open Season was first scanned as a "sale", and then discounted to $0.00 with the PS3 purchase - perfectly padding the numbers. How do you think they got the ad copy together so fast? It was all planned, all they had to do was to punch in the resulting X out of 10 number.

Actually, the truth is "7 out of every 10 high def movies sent home with consumers during Thanksgiving Week was sold, given away free, or otherwise bundled with another purchase by the BDA".