High Def Disc unit sales - The Digital Bits

[allargon]

While 2/3 is an easy number to throw out there, will be neat to find out one day the actual economics behind their moves and some of the others in this war.

We did. Most of their titles sold less than 10k COMBINED for both formats.

They went red to stem their losses as no one disputes that Blu-Ray's authoring and replication costs are significantly higher than HD-DVD's.

Paramount never threw out any customer data from Blu-Ray users. This is the holy grail of high def optical--direct links between viewers and the studios. Information is power. That customer data is way more valuable than a week's win. Disney (Fox and Lionsgate and even Sony) are all chomping at the bits for BD-Live, so they too can find out who's watching what, run customer profiling data, etc., etc.

Geeks on AVS think it is about better picture and sound or larger capacity and higher bitrates. Small minded studios think it is about higher disc margins or better DRM. Nope-it is about that direct access to viewers that has Universal, Warner and Paramount ahead of the game.

 

[IcEWoLF]

God this spammers are so annoying.

 

[navychop]

From Home Media Magazine:

Software units sales ratios as of 12/16/07:
Week ending .........Blu-ray 61.......HD-DVD 39
YTD:....................Blu-ray 65.......HD-DVD 35
Since inception:.....Blu-ray 62.......HD-DVD 38

Normalized to make comparison with previous postings easier:
Week ending .........Blu-ray 100.......HD-DVD 64
YTD:....................Blu-ray 100.......HD-DVD 54
Since inception:.....Blu-ray 100.......HD-DVD 61

No results for 12/23 yet.

 

[JAG72]

Wow.. HD-DVD gained an entire point that week compared to the inception of both. Good to see that Bourne helped HD-DVD blow away Blu-Ray that week.

 

[navychop]

From Home Media Magazine:

Software units sales ratios as of 12/23/07:
Week ending .........Blu-ray 61.......HD-DVD 39
YTD:....................Blu-ray 64.......HD-DVD 36
Since inception:.....Blu-ray 62.......HD-DVD 38

Normalized to make comparison with previous postings easier:
Week ending .........Blu-ray 100.......HD-DVD 64
YTD:....................Blu-ray 100.......HD-DVD 56
Since inception:.....Blu-ray 100.......HD-DVD 61

No officially published results for 12/30 yet, but apparently David Vaughn is reporting it's another 61-39 week.

Next week, HMM will report the Nielsen's for 12/30. The week after, they will likely report for 1/13/08, "catching up." Although they will not likely report the first week of the year (1/6/08), Nielsen does in fact collect that data, and it will be factored in to the new YTD and Since Inception figures.

 

[Zookster]

I think in election terms, they would call this a landslide. Certainly not the huge bump the red camp was looking for with firesale players and big releases like Bourne and Potter.

 

[nonrev]

No officially published results for 12/30 yet, but apparently David Vaughn is reporting it's another 61-39 week.

That will be exactly the same 61-39 for 3 straight weeks hmmm. Whats the chances of that 1 in a million? Are we sure these numbers are correct.

As of the latest YTD numbers from 12/23 the ratio is 1.77 to 1, not 2 to 1. What was the ratio in the begining of the year 4 to 1 a few months later 3 to 1, then 2 to 1, now 1.77 to 1. Does anyone here see the trend??? So with the PS3 selling many more units then HD DVD players, the install base lead has been increasing since inception of the PS3 but the sales ratio has been going the other way. Don't think for one second that the studios don't also follow trends.

 

[navychop]

The Nielsen numbers, as published by HMM, are correct, making it two 61-39 weeks in a row. Word is out on the street, from DV, that it's another 61-39 week for 12/30, making it 3 in a row. Yep, seems unlikely to happen, but the numbers DV has posted in the past have all been correct, so I guess it has.

Going into early January, the numbers will likely skew more heavily, just judging by the lineup of releases from the two camps. Absolute sales for both may increase, due to players/PS3s/Xbox360 add-ons coming into use after Xmas.

 

[teamerickson]

How will the news of Warner going BD exclusive affect sales? I'm guessing 80 - 20 BD this week.

 

[navychop]

Well, this week's sales would "normally" be reported next week, but HMM will not be publishing the first week's results. We could determine them from the second week's results and the YTD figure, I suppose. But some other source will likely publish the results.

It will be interesting to see if people snatch up HD DVDs before they disappear, and bump up the figures. I suspect sales will tank badly, though.

Now the next question is, when will HMM determine that publishing the figures is no longer newsworthy? They would likely then stop reporting the Blu-ray vs HD DVD figures, just publishing BD sales like they do DVD sales.

 

[gadgtfreek]

The articles and ads in this weeks HMM are all about the BLU!!

 

[navychop]

From Home Media Magazine:

Software units sales ratios as of 01/06/08:
Week ending .........Blu-ray 65.......HD-DVD 35
YTD:....................Blu-ray 65.......HD-DVD 35
Since inception:.....Blu-ray 62.......HD-DVD 38

Normalized to make comparison with previous postings easier:
Week ending .........Blu-ray 100.......HD-DVD 54
YTD:....................Blu-ray 100.......HD-DVD 54
Since inception:.....Blu-ray 100.......HD-DVD 61

Note that this is for the first week of 2008. HMM never officially published results for 12/30, but David Vaughn reported it was another 61-39 week (3 in a row).

Lot's of interesting articles in this issue, as noted above.

It will be interesting to see if HD DVD sales head straight down, or if there's a tick upward. Could be a lot of HD DVD owners may decide to grab everything they can before HD DVD discs disappear from the shelves. Keep in mind, HD DVD discs should continue to be released thru May, at least. Even if B&M retailers drop them, I'm sure online e-tailers will continue to make them available.

 

[allargon]

65:35 pre-Warner with no major titles out on red with 3 out on Blu ???

 

[navychop]

Yeah. HD DVD must really be winning!

 

[db2]

Yeah. HD DVD must really be winning!

Maybe HD-DVD hackers should take over the Blu-Ray site again?? That helped last time :haha

 

[teamerickson]

Maybe HD-DVD hackers should take over the Blu-Ray site again?? That helped last time :haha

Yes! That was great!

 

[gadgtfreek]

Appears this week is said to be 85:15.

 

[db2]

Appears this week is said to be 85:15.

Yea but all of the people that just bought the HD-DVD players that Toshiba dumped will be putting them under the Christmas tree next year. Watch out for a huge spike in HD-DVD software sales in January '09!! :neener

 

[BlackHitachi]

Yea but all of the people that just bought the HD-DVD players that Toshiba dumped will be putting them under the Christmas tree next year. Watch out for a huge spike in HD-DVD software sales in January '09!! :neener

:haha:haha:haha

 

[BobMurdoch]

Except for the huge dropp off from the ultra wired in like myself that are putting off HD disc purchases now.

I'm back to standard DVD until a combo player comes out that can handle BD-J as well as HD DVD. Should be Labor Day by then.....