Because I personally believe "Good Sony is a Dead Sony".
I'll probably regret asking this but why do you believe that?
I guess what I'm getting at is this: I was format neutral but eventually I ended up pulling for BD for a variety of reasons. If HD-DVD had won I would have started buying HD-DVD because I want to enjoy a HDM format, whichever one it is. Every since BD won (yes, it's over) I have seen many former HD-DVD fanboys now, "rooting" for BD and Sony to fail. Why??
If someone wants to keep purchasing HD-DVD hardware and software, fine.
If someone refuses to purchase Blu-Ray hardware or software forever, fine.
But why root for BD and Sony failure??