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SIRIUS Canada Goes Live With 100 Channels - the Most Channels of Satellite Radio in Canada
Waives activation fee for first 50,000 subscribers
Toronto, November 29, 2005 - SIRIUS Canada today announced that its premium satellite radio service featuring 100 channels of music, entertainment, sports and information will begin broadcasting on December 1, 2005. SIRIUS Canada will offer Canadians the most channels, the best variety and the highest quality of coverage among satellite radio providers in Canada.
"We are delighted to announce that SIRIUS Canada is going live as of December 1," said Mark Redmond, President and CEO, SIRIUS Canada. "Now Canadians will finally be able to experience SIRIUS Canada's premium offering with the best digital quality sound and the most extensive coverage offered by any satellite radio provider."
SIRIUS Canada also announced that in celebration of its December 1 launch, the company has waived its activation fee for the first 50,000 subscribers. This is a one-time activation fee of up to $20.00. "With over 7,000 requests for information made by consumers to our website to-date, demand for SIRIUS Canada products is going to be huge," continued Redmond.
"We are shipping out thousands of products each week to our retailers. The SIRIUS One and Starmate Plug and Play receivers will definitely be among this season's hottest gifts."
SIRIUS is the fastest growing satellite radio provider in North America and offers the widest range of premium content as part of its Canadian service including:
60 Commercial Free Music Channels
SIRIUS Canada's industry-leading lineup of 100 channels offers 60 stations of commercial-free music that feature the best selections in rock, pop, country, jazz, hip-hop, electronic, dance, R&B, classical and show tunes.
Unbelievable Sports Play-By-Play Action
SIRIUS Canada provides the most coverage of play-by-play action from the NHL, NFL and the NBA, as well as news, talk and athlete interviews for all hard-core sports fans.
Extensive News and Information Channels
With 12 news channels, SIRIUS Canada has more options for up-to-the- minute information than any other satellite radio provider in Canada. SIRIUS Canada's news channels include CNBC, CBC Radio One, Info plus, Première plus, Bloomberg Radio, CNN, NPR Now, BBC World Service News among others.
More Talk, Entertainment and Specialty Channels
SIRIUS Canada brings Hollywood's "A-List" with 10 channels dedicated to talk and entertainment. Channels include Martha Stewart Living Radio, MAXIM Radio, ABC News & Talk and E! Entertainment Radio just to name a few.
The Most Canadian Content
SIRIUS Canada's lineup includes 10 Canadian channels featuring some of the best of CBC Radio One programming and cutting edge Canadian indie music on CBC Radio 3, Iceberg Radio, Hardcore Sports Radio, Première plus , Info plus, Bande à part, Rock Velours, Energie(2) and multilingual station RCI plus.
Largest Satellite Footprint
With three satellites in a unique figure-8 orbit, SIRIUS offers the most extensive satellite footprint in North America. The orbit optimizes the reception and coverage quality for listeners anywhere in Canada.
SIRIUS Products Available In-Store Now
SIRIUS Canada's initial product lineup - available at Canadian retailers now includes two of the industry's hottest sellers SIRIUS One and Starmate models. The simplified design of the SIRIUS One (MSRP: $79.99) makes it a good choice for those wanting the easiest way to get SIRIUS satellite radio in their vehicle. The Starmate (MSRP: $99.99) features a plug-and-play capability that lets users easily transfer the device from a vehicle to the home with the SIRIUS Home Kit.
Additional products will be added to the SIRIUS Canada lineup throughout the launch, including the Sportster Replay and portable boombox for enhanced portability. The company has plans to launch the ultra-compact plug and play Starmate Replay and the sleek new S50 portable unit in early 2006. SIRIUS Canada's premium satellite radio service is available at Future Shop, Best Buy, London Drugs, The Source by Circuit City, Canadian Tire, Audio Video Unlimited and many other leading retailers throughout Canada. In Quebec, SIRIUS products will be available at Dumoulin/Audiotronics, Centre Hi Fi and others.
SIRIUS Canada's premium subscription service is priced at $14.99 a month for the first receiver and $7.99 for each additional receiver (maximum 4).
What Critics Are Saying About SIRIUS
"In my own tests, SIRIUS edged out XM on both performance and song selection." Time.com
"You will want to choose SIRIUS... Programming is superior." New York Magazine
"SIRIUS is the hands-down winner, with a better mix of music, talk and sports." Men's Health
"The overall win goes to SIRIUS for its edgier, more surprising content, and its better choices in talk and sports." Edmunds.com
About SIRIUS Canada
SIRIUS Canada is a Canadian corporation owned by CBC/Radio-Canada, Standard Radio Inc. (Canada's largest privately-owned radio network) and SIRIUS Satellite Radio U.S. (NASDAQ - SIRI), the fastest growing satellite radio company in North America. The SIRIUS satellite radio service is a world- class digital audio platform that will offer Canadians high-quality digital music, news, sports and entertainment programming, including an exclusive line-up of Canadian channels. Key sports programming will include the NFL, NBA and NHL games. SIRIUS Canada is committed to supporting Canadian musical talent and will spend 5% of its revenues on Canadian talent development initiatives over the next seven years. SIRIUS Canada will reach Canadians wherever they live, from urban centres to the most remote regions of the country.
For further information: Media Contact: Jeff Roman, Edelman for SIRIUS Canada, (416) 979-1120 ext. 246, jeff.roman@edelman.com
SIRIUS Canada Goes Live With 100 Channels - the Most Channels of Satellite Radio in Canada
Waives activation fee for first 50,000 subscribers
Toronto, November 29, 2005 - SIRIUS Canada today announced that its premium satellite radio service featuring 100 channels of music, entertainment, sports and information will begin broadcasting on December 1, 2005. SIRIUS Canada will offer Canadians the most channels, the best variety and the highest quality of coverage among satellite radio providers in Canada.
"We are delighted to announce that SIRIUS Canada is going live as of December 1," said Mark Redmond, President and CEO, SIRIUS Canada. "Now Canadians will finally be able to experience SIRIUS Canada's premium offering with the best digital quality sound and the most extensive coverage offered by any satellite radio provider."
SIRIUS Canada also announced that in celebration of its December 1 launch, the company has waived its activation fee for the first 50,000 subscribers. This is a one-time activation fee of up to $20.00. "With over 7,000 requests for information made by consumers to our website to-date, demand for SIRIUS Canada products is going to be huge," continued Redmond.
"We are shipping out thousands of products each week to our retailers. The SIRIUS One and Starmate Plug and Play receivers will definitely be among this season's hottest gifts."
SIRIUS is the fastest growing satellite radio provider in North America and offers the widest range of premium content as part of its Canadian service including:
60 Commercial Free Music Channels
SIRIUS Canada's industry-leading lineup of 100 channels offers 60 stations of commercial-free music that feature the best selections in rock, pop, country, jazz, hip-hop, electronic, dance, R&B, classical and show tunes.
Unbelievable Sports Play-By-Play Action
SIRIUS Canada provides the most coverage of play-by-play action from the NHL, NFL and the NBA, as well as news, talk and athlete interviews for all hard-core sports fans.
Extensive News and Information Channels
With 12 news channels, SIRIUS Canada has more options for up-to-the- minute information than any other satellite radio provider in Canada. SIRIUS Canada's news channels include CNBC, CBC Radio One, Info plus, Première plus, Bloomberg Radio, CNN, NPR Now, BBC World Service News among others.
More Talk, Entertainment and Specialty Channels
SIRIUS Canada brings Hollywood's "A-List" with 10 channels dedicated to talk and entertainment. Channels include Martha Stewart Living Radio, MAXIM Radio, ABC News & Talk and E! Entertainment Radio just to name a few.
The Most Canadian Content
SIRIUS Canada's lineup includes 10 Canadian channels featuring some of the best of CBC Radio One programming and cutting edge Canadian indie music on CBC Radio 3, Iceberg Radio, Hardcore Sports Radio, Première plus , Info plus, Bande à part, Rock Velours, Energie(2) and multilingual station RCI plus.
Largest Satellite Footprint
With three satellites in a unique figure-8 orbit, SIRIUS offers the most extensive satellite footprint in North America. The orbit optimizes the reception and coverage quality for listeners anywhere in Canada.
SIRIUS Products Available In-Store Now
SIRIUS Canada's initial product lineup - available at Canadian retailers now includes two of the industry's hottest sellers SIRIUS One and Starmate models. The simplified design of the SIRIUS One (MSRP: $79.99) makes it a good choice for those wanting the easiest way to get SIRIUS satellite radio in their vehicle. The Starmate (MSRP: $99.99) features a plug-and-play capability that lets users easily transfer the device from a vehicle to the home with the SIRIUS Home Kit.
Additional products will be added to the SIRIUS Canada lineup throughout the launch, including the Sportster Replay and portable boombox for enhanced portability. The company has plans to launch the ultra-compact plug and play Starmate Replay and the sleek new S50 portable unit in early 2006. SIRIUS Canada's premium satellite radio service is available at Future Shop, Best Buy, London Drugs, The Source by Circuit City, Canadian Tire, Audio Video Unlimited and many other leading retailers throughout Canada. In Quebec, SIRIUS products will be available at Dumoulin/Audiotronics, Centre Hi Fi and others.
SIRIUS Canada's premium subscription service is priced at $14.99 a month for the first receiver and $7.99 for each additional receiver (maximum 4).
What Critics Are Saying About SIRIUS
"In my own tests, SIRIUS edged out XM on both performance and song selection." Time.com
"You will want to choose SIRIUS... Programming is superior." New York Magazine
"SIRIUS is the hands-down winner, with a better mix of music, talk and sports." Men's Health
"The overall win goes to SIRIUS for its edgier, more surprising content, and its better choices in talk and sports." Edmunds.com
About SIRIUS Canada
SIRIUS Canada is a Canadian corporation owned by CBC/Radio-Canada, Standard Radio Inc. (Canada's largest privately-owned radio network) and SIRIUS Satellite Radio U.S. (NASDAQ - SIRI), the fastest growing satellite radio company in North America. The SIRIUS satellite radio service is a world- class digital audio platform that will offer Canadians high-quality digital music, news, sports and entertainment programming, including an exclusive line-up of Canadian channels. Key sports programming will include the NFL, NBA and NHL games. SIRIUS Canada is committed to supporting Canadian musical talent and will spend 5% of its revenues on Canadian talent development initiatives over the next seven years. SIRIUS Canada will reach Canadians wherever they live, from urban centres to the most remote regions of the country.
For further information: Media Contact: Jeff Roman, Edelman for SIRIUS Canada, (416) 979-1120 ext. 246, jeff.roman@edelman.com
