Again, I guess I will not understand it. I mean, I don't root for the Big East in basketball, I just think they are the best basketball conference. I STILL hate Georgetown, UCONN and 'Nova....LOL! Do I root for them when they play other non-conference teams....hell no! IF they beat a team from the ACC, Big Ten or Big 12...good for them. The conference gains nothing by it but bragging rights for FANS that get all into this.
...but maybe it's me.....
Football is different then basketball.. In football your team is rated higher/lower based on your conferences record. There is only what 12 or so games to judge you on. In basketball you get to prove it on the court whos better and your conference does not matter as much.