Gumbel's negative characterization of the commissioner turned the high-beam spotlight on the NBA's money game. All the reports concerning economic models, revenue splits, federal mediators and basketball-related income (BRI) make millions of eyes glaze over.
Yet when Gumbel, a well-known black commentator, calls Stern, the white commissioner of a league with predominantly black players, a racist, everyone suddenly has a perverse reason - the wrong reason - to become interested in the NBA story.
The case Gumbel tried to make against Stern was beyond weak. The only legs he had to stand on were his own perceptions. Our perception is this: Gumbel's central mission here was to highlight Stern's patronizing, condescending style over the course of these negotiations. Among other things, Gumbel was offended by Stern saying union boss Billy Hunter was providing players with "inaccurate information."
Gumbel was looking to turn some heads here. A measured, clever approach wouldn't seal the deal, so he dropped the bomb, turning over the race card on Stern.
This is absolutely no surprise. On "Real Sports" Gumbel once suggested Paul Tagliabue should show then-incoming NFL commissioner Roger Goodell "where he keeps Gene Upshaw's leash." In 2006, Gumbel compared the Winter Olympics to a GOP convention for its "paucity" of black athletes. "I've been cursed out by David Stern, I've been lambasted and vilified by David Stern," Stephen A. Smith, the ESPN commentator, said Wednesday over the telephone. "You can accuse this man of a lot of things, but what Bryant Gumbel said I would never associate with the commissioner of the NBA. He has never been that guy - not once. I've never seen it. I've never seen any evidence."
Let's just say in Stern's NBA there was never a need for a Rooney Rule and leave it at that.