With 10 million subscribers, there's plenty of diversity in what people are listening to. I drove from PHX to LV last night and listened to the Seattle / Green Bay game in its entirety.Then they approach it wrong. I don't know about Apple, but Spotify isn't the live-streaming platform that SXM is. SXM could benefit more by cutting low-performing stations. Like, sports. I'm not sure many people use SXM for live sports