Howard Stern

[Bruce]

I think live sports is a big draw.

Live Sports are not a big draw, that is a myth, just like RSNs receive great ratings.

The extremely vast majority of our population do not watch or listen to Live Sports, for example, RSN get about 1-3% of the audience in their areas during the MLB season, worse during NHL/NBA games.

ESPN is lucky to crack 1% during MLB, NBA, NHL regular season games, the NHL games get hundreds of thousands of, not even a million watching, during their games on ESPN.

 

[mikew]

Then they approach it wrong. I don't know about Apple, but Spotify isn't the live-streaming platform that SXM is. SXM could benefit more by cutting low-performing stations. Like, sports. I'm not sure many people use SXM for live sports

With 10 million subscribers, there's plenty of diversity in what people are listening to. I drove from PHX to LV last night and listened to the Seattle / Green Bay game in its entirety.