Even so, shedding a projected 1 million customers in a year's time can't be a good thing...
The times they are a changin'....
Even so, shedding a projected 1 million customers in a year's time can't be a good thing...
The times they are a changin'....
It hits the channel owners even more, which it should. Dish historically has earned about 9% profit on their subscribers. Fixed costs and lower subscriber numbers will shrink that value, but lower subscribers also means lower payments to the channel owners for their cut, which I'm sure is much higher than 9%.Even so, shedding a projected 1 million customers in a year's time can't be a good thing...
Call in today, to have my service restored, after 3 months with a single receiver, bill is now $43.00, Welcome Pak $29, Encore $6, equipment fee $7, plus taxI believe it's a combination of factors. Annual price increases of traditional pay TV services which have crossed the uncomfortable threshold for many people. That plus the plethora of perceived "cheap" streaming services and free OTA channels. Then you have millenial-age people and younger who mostly use only Netflix and Prime Video. It's a perfect storm. I still think satellite will have relevance in rural areas for awhile, at least until broadband penetration reaches remote areas.
Call in today, to have my service restored, after 3 months with a single receiver, bill is now $43.00, Welcome Pak $29, Encore $6, equipment fee $7, plus tax
So since they only have about 9 million sat customers and they are losing a million a year , that means by 2027 the satellite part of the business will be dead. That is if they haven't already been sold or merged or what ever.They're still managing to maintain profitability, but wow...that churn is not sustainable. They're losing a million subscribers a year!
So since they only have about 9 million sat customers and they are losing a million a year , that means by 2028 the satellite part of the business will be dead. That is if they haven't already been sold or merged or what ever.
I expect that plateau will occur before it is only rural customers left. Why you ask.I expect it to reach a plateau with fewer losses per year once the only subscribers left are the rural ones.
I expect that plateau will occur before it is only rural customers left. Why you ask.
1) Increasing fragmentation of the OTT market
-- Subscribe to Disney for that content
-- Subscribe to CruncyRoll for the Anime content that teens want
-- Netflix, just because
-- DNOW or YTTV or Sling for more traditional linear channels and sports
-- ESPN+
-- CBS All Access
-- Hulu
-- etc.
-- or get Dish/DirecTV to meet most of these wants
2) Increasing costs for the OTT providers
-- Some providers are already raising the cost to the consumer
-- Some services are seeing increasing fees from the content providers, Netflix especially
3) Services
-- The user experience of the Hopper3 or Genie is light years better than the cloud "DVRs" offered by OTT
We've already had a few customers come back to satellite after trying streaming. They were very disappointed when they tried it because they 'heard on the internet that streaming was so much better than satellite' until they found out it wasn't.
Actually, the OTT providers are hurting. They are taking losses to build market share and poach from cablecos and satcos. That can’t go on forever, and I doubt all the OTT contenders will survive.
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Tell that to the 25yo sports fanatic when his "trick play" on OTT doesn't work as well as the Hopper. Sports is the kind of "linear" TV that young males care about.Let me guess, these folks were all 50+ right? Young people don't care about traditional linear TV. At all.
Let me guess, these folks were all 50+ right? Young people don't care about traditional linear TV. At all.
A DISH contractor from St Louis told me that he is seeing a climb in Direct cancels and joining DISH.
A DISH contractor from St Louis told me that he is seeing a climb in Direct cancels and joining DISH.
people over a certain age, Dish is still a viable option.