This is about You Tube TV ... Not Traditional TV.
I wrote Traditional Pay Live TV, not Cable/Satellite TV.
YTTV is the same as the others, just a different delivery system.
Sadly as noted, it happens to All platforms.
Correct, but in today's world, we have options like Paramount+.
It has not been that long where, if we wanted entertainment via Television, we were stuck with either satellite or cable tv.
Now we have many options, which is one of the reasons why Live TV is dying, slowly, but still dying.
Fwiw, Paramount Plus and the rest also go up when ever they decide the time is right.
Everything goes up, but streaming is going up less than Cable and Satellite, so the difference in pricing is growing.
For example, most of the streaming services had 2 increases in 2 years, DirecTV, Comcast and Charter had 3 in that same time period, for an average of $20 total for each service.
But, the reason I find the streaming services better, the vast majority of content from paid Live TV, the streaming exclusives, better video/sound quality and a much reduced pricing.
Now that streaming services are adding Live Feeds/Content, it makes that decision to leave paid Live Tv a lot easier, for those on the fence.