I think it will take off faster then DVD. At the time DVD came out people were still buying VCRs. They needed to record. DVD's didn't do that. We don't buy VCRs now because we have DVRs. Most of the new TVs sold are HDTV. I'm guessing a lot of these people that are buying these new TVs will want to upgrade components. Why buy a regular DVD player for your new HDTV? People will want to watch movies in HD. The new players (BD or HD-DVD) will provide that. I know the price now is pretty high, but they will come down. That's why I think it will take off faster than DVD. This will allow all those HDTV sets (that are way underutilized) to display what they are made for.