I got this email yesterday.
An Important Message from the CEO of SiriusXM
Dear Valued Subscriber,
I would like to thank you for being a subscriber and for your continued support. As the Chief Executive Officer of SiriusXM, I spend much of my time focused on satellites, programming and employees, which are all very important, but nothing is more important to me than our subscribers. I understand that the primary reason you subscribe to SiriusXM is the unparalleled choice we offer, and since launching over a decade ago, we have continuously expanded the variety and quality of the programming we provide.
And the best is yet to come. We are building an exciting future that includes even more channels, greater diversity, exclusive subscriber benefits and more flexibility in the ways you can listen to SiriusXM.
I hope you understand that to continue bringing this unbeatable listening experience to our subscribers, there will be a modest rate increase of $1.00 per month - less than 4 cents a day - on A La Carte packages. This increase will take effect on your next renewal date that occurs on or after January 1, 2012.
Because we know this increase comes during challenging economic times, we have provided some options below that you may want to consider:
- Keep what you have now, and your personalized A La Carte lineup will continue to offer you incredible value, with channels and channels of commercial-free music, plus sports, news, talk, entertainment and more - all in one place.
- If you're paying invoice fees, save $2.00 per billing cycle simply by changing to credit or debit card billing. It's far more convenient and a great way to save.
- Consider upgrading to our All Access package, and get all the channels available for your radio - including premium channels - plus access to SiriusXM programming on your computer, smartphone or other mobile device, for a great bundled price. It is our best value.
As we continue to add exciting new content and find more ways for you to enjoy our programming, we will work hard to control costs and create efficiencies to ensure SiriusXM continues to be the best value for your entertainment dollar.
On behalf of everyone at SiriusXM, thank you for your support.
Sincerely,
Mel Karmazin