Sirius, the satellite radio operator that last week named former Viacom president Mel Karmazin as it chief executive, has signed a deal to broadcast Britain's top soccer matches.
The move forms part of Sirius' expansion of its sports and music offering as it tries to become a broader media force using satellite transmissions to deliver digital entertainment across the US.
Monday's three-year deal will give listeners access to audio coverage of matches from the Barclays English Premier League, which encompasses the UK's 20 highest-performing soccer clubs.
Sirius signed the deal with TWI, the broadcasting arm of IMG, the sports marketing agency. It will allow millions of US soccer fans and British expatriates to stay connected with teams such as Manchester United, Liverpool, Arsenal and Chelsea.
http://news.ft.com/cms/s/a7648b9a-4...l?referrer_id=yahoo&ft_ref=yahoo1&segid=03058
The move forms part of Sirius' expansion of its sports and music offering as it tries to become a broader media force using satellite transmissions to deliver digital entertainment across the US.
Monday's three-year deal will give listeners access to audio coverage of matches from the Barclays English Premier League, which encompasses the UK's 20 highest-performing soccer clubs.
Sirius signed the deal with TWI, the broadcasting arm of IMG, the sports marketing agency. It will allow millions of US soccer fans and British expatriates to stay connected with teams such as Manchester United, Liverpool, Arsenal and Chelsea.
http://news.ft.com/cms/s/a7648b9a-4...l?referrer_id=yahoo&ft_ref=yahoo1&segid=03058
