The Pac-12 Networks won’t be on DirecTV anytime soon.The conference has rejected a proposal by DirecTV’s parent company, AT&T, that would have allowed carriage on the satellite provider but come at an enormous cost to the conference, a source said Saturday.The league’s presidents and chancellors determined that AT&T’s requests would have compromised the networks’ business model and long-term profitability without granting enough in return.The networks are wholly owned by the league, in contrast to counterparts at the Big Ten (co-owned by FOX) and SEC (co-owned by ESPN).The proposal by AT&T, which took control of DirecTV this summer, likely would have forced the Pac-12 Networks to redo their existing distribution deals (with Comcast, DISH, etc.) at a lower subscription rate, jeopardizing future profits.AT&T is believed to have wanted an equity stake in the networks, according to a source, but that was not the primary concern of the CEOs.
....imo they could of just got it done and got it up and running and imo AT&T got greedy and wanted too much and deal went sour.Here is hoping AT&T wakes up and gets the deal done soon!!