Dish bought failed BB specifically for the name, so I vote pipe dream. What is currently BB@home was previous Dish Platinum, and it appears more people can remember blockbuster over platinum anyday. It would be a stupid move on their part to get rid of blockbuster name, after paying for it, when people are still wanting it in larger numbers. Also, Netflix would have to agree to a deal, which is unlikely. I see Netflix doing more STB services with say DTV after DTV lost YouTube.
http://www.satelliteguys.us/xen/threads/bb-home-is-now-dish-movie-pack.351381/
No BB name anymore...