Nintendo is still too concerned with their kid friendly image and it's stifling their decision making. I realize that Nintendo still is dominant in the handheld market, which is used primarily by kids, but I think it's fair to say at this point that Nintendo's main market needs to shift to the parents of kids who grew up on Nintendo and want their kids to experience the same things they did growing up. The sad fact is that while Nintendo may be well known, it isn't nearly the powerhouse and recognized brand that it used to be when it comes to gamers born after 2010, which would be the group of people that Nintendo is trying to "protect."
Again, I'll temper my feelings on this whole thing until everything is finally revealed about the online plans. $20 a year is a smart price point, and it's quite apparent that Nintendo heard loud and clear that offering 2 games a month that were only good for 1 month wasn't going to fly in today's marketplace.