"Smartest" needs to be defined . Is smart a matter of having the highest IQ, innate sense of what's going on, shrewdness or ruthlessness? According to one CEO magazine, that may be the CEO of Walmart, Doug McMillan. According to Warren Buffett, it is likely Jeff Bezos of Amazon who places Cook at #4. Cook is probably in the top five of US CEOs in terms of performance but there are many nipping at his heels.
This falls into that category of: Would you rather be considered an idiot by a genius, a genius by an idiot, an idiot by another idiot, or a genius by another genius? In your case, I would say you break that and the only one to qualify would be one you approve of by your own rules.
Jeff Bezos genius had upset the retail industry for sure. But he has not created a cash pile like Tim Cook has. Still, I like his bold way he did that. I not only do most of my shopping by Amazon, but I also own quite a bit of stock in Amazon. It represents #6 in my all time profit centers. Apple remains #1, even after I sold 88% of my holdings only to buy back 25% of it when it dropped last month. This past week it took number one place already! Amazon remains in #18 of 23 stocks I have now. I sold off all of it at the last peak and bought even more back as it hit bottom. The recovery is there but much slower than Apple. I still haven't bought back Google. Might have to pass at this period in time as I'm almost cashed empty. and, yes, I do rate based on my return.
There you go again asserting that your personal experience is indicative of what everyone else should be experiencing or doing.
Everyone is welcome to get on the train of growth with these companies. But most people are too afraid, let their emotions limit them. Whether you can invest large or small, I wish all my friends, including you grow and profit. Most likely you are an investor if you have a managed 401K plan.
Should be interesting who wins the space race at NASA. Based on what I learned last week with my visit to KSC, Bezos and Musk are really trash talking each other. The tour guide said it is the biggest talk of the town now. Odds are on Bezos' side. Then there is Boeing, much much smaller footprint but but quietly winning and performing NASA contracts.
Alas, Apple is not big on sharing numbers the minute that the numbers no longer work in their favor or they may be taxable.
There is always a criticism when a company changes it's guidance reporting. But, the problem needed to be fixed as numbers were being used to inaccurately report company performance. Much better to focus on revenue $ale$ as opposed to unit numbers. This is obvious if you accept that Apple is not an iphone company anymore. The product line is too diversified to rate the company performance on unit numbers of one product. The analysts Q&A were getting so crazy before Apple changed. One analyst criticized Cook for not breaking the numbers out between various models of iphones. It got too silly. Today, with a rapidly growing services end of the business it just makes sense to look at the bigger picture, revenue and growth %, and EBIDTA. I don't buy Apple stock for iphone sales, I buy Apple stock for return on my investment. I buy an iphone because it works flawlessly with my Apple Watch.