This is my opinion. The only way for Voom to compete with cable, Dish and Directv as a standalone service is to offer the majority of the channels that those services offer. If Voom is missing even 1 or 2 popular SD channels, it will prevent a certain number of potential subscribers from getting Voom installed since most people do not want or will not pay for 2 providers.
Here is my plan for the financial success of Voom:
1) Continue to expand SD channel line-up until 99% of people can say that all of the SD channels that they watch are offered by Voom.
2) Get a functional DVR out quickly with a reasonable lease option.
3) Begin and complete the service calls necessary in order for us to see Rainbow-2 (this will have to be done regardless of what happens with Rainbow-1). Also install the MPEG-4 card at this time.
4) Offer HD or at least SD pay per view. I am assuming that this is a money making service for providers.
5) Offer TYORK a job as quality control manager for all Voom installs
The installation problems must be decreased.
6) Add all HD channels that are available to them.
7) Change marketing strategy to get the message out that Voom offers everything that Direct/Dish/cable offers + 3X more HD channels. Current marketing strategy has limited appeal to casual viewers.