Great news!
Sure, we all want more HD, but VOOM is doing exactly what it needs to do to woo away Dish and Direct subscribers -- and that is add as many SD channels as they can so that the masses will really have little excuse for not switching because channel XYZ was missing.
Now what will be slowing switchers is the lack of a DVR unit. Many Direct and Dish folks have a SD-DVR and once they get used to using it they love it and won't give up their DVR.
Doggone it, VOOM, get that HD-DVR unit into COSTCO and let people buy it with a big rebate after signing up for service and free install. For example, buy the DVR at Costco for $489 and get a $200 rebate when siging up for basic service, or a $400 rebate if you take VaVaVoom for 12 months. The Dish 921 is at Costco for $489, so VOOM should match it or beat it in price -- throw in the rebates and folks will flock to VOOM like bees to honey.
Next, add five channels of HD Pay-For-View and price the movies at $3.99. Folks will use their HD-DVR to buy and record the shows and you'll have a new and needed revenue stream.
Now, add SD locals and HD nationals. Move the SD locals to HD in time for the holiday shopping season.
VOOM has the potential to rule the world. Dish and Direct are dicking their customers around and dragging their HD feet -- 2005 is a HUGE window of opportunity for VOOM -- lots of sub $999 HD sets will be on the shelves by Thanksgiving and a VOOM brochure should come inside every box.
Thanks Charles Dolan - you are now officially on my Christmas card list.
And, the kids love NOGGIN.