See Jimbo, you would be hard pressed to find a fan of any of these big programs that wouldn't LOVE to have these home and home series played yearly. I would love to have a home and home with OSU, Michigan, Nebraska, USC, ect.
But I do understand why they aren't played more often, and are scheduled more as a neutral site game instead. Both schools agree to it, so that shows me that they people that run these programs get it too.
You seem to want to make it as how its just one side that won't have it, for whatever reason it is this week, when it simply is not the case. It is not the weather. It is not the fear of competition. It is not a fear of air travel.
It is money. Not only the payout from these big entertainment spectacular games, but also for the extra home game that these schools pick up. Sure, it may be a nobody, but the schools make more off of that nobody home game then they do off of a trip to (wherever).
In this day of college football that is just how it works. For better or worse.