I recall a number of years ago with Time Warner Cable that their price for PPVs was what I could call high or expensive as well. Of course, they tout the "convenience" factor. Sure, you can rent the same movie from the video store for $2-3 cheaper but you have to factor in "your time", gas, the hassle of traffic, not having the video when you get there, going out in bad weather, etc, etc (I could make up more !!). I put very little monetary value in any of those but some people do. That said, in the many years I've been with Dish, we've paid for maybe (2) PPVs.