You got to remember that the contract has been the same from the days of OLN, through the channel's existence as Versus, to now as NBC Sports Network. When Dish signed the contract with OLN, it was a little niche garbage channel that had Tour DE France and just acquired the NHL. People were in belief that he NHL deal was just like the Sports Channel America deal back in the late 80s and early 90s. They thought that ESPN would realized that they F-ed up and out bid Comcast at the end of the contract. Only problem, OLN became Versus, added better programming, and Comcast bought NBC. Comcast built a stronger product around their NHL deal, and the NHL liked what they were seeing. This was all done despite the dispute with DirecTV that cut a big part of a season from DirecTV viewers. Like it or not, that's the largest viewing audience in America. Once the contract comes up again, we will see NBC Sports Network get larger subscriber penetration on Dish.
agree and we can hope