I already posted that Google gets to run their own ads, it was in the story I posted with a link that also said google can price it however they want, with quotes from the head of NFL Media, where he said what came before with with DirecTV has nothing to do with Google’s deal, it is a whole new deal.
I will have to find that link again.
Found it, but now blocked unless a subscriber, headline-
YOUTUBE WINS NEW AD INVENTORY WITH NFL'S SUNDAY TICKET STREAMING RIGHTS
YouTube wins new ad inventory with NFL's Sunday Ticket streaming rights
Then this showed how much money they can make with the new advertising time-
A viewer will see about an hour of ads during the average NFL game. With ad rates of about $75per thousand ad views (CPM,) a viewer will generate about $9 per game watched. So, if the average Sunday Ticket subscriber watches two games a week during the 17-game season, YouTube will earn $600 million in ad revenue from two million subscribers.
DirecTV and Apple thought $2B too much for Sunday Ticket. Can ads and availability without pay TV assure YouTube Sunday Ticket profitability?
nscreenmedia.com