The only catch -- if you can call it that -- is that to use the service, you'll need to download Gogo's free Text & Talk app (available for iOS and Android) before you take off. Additionally, you'll need to register your phone number while you're on the ground and still have access to your regular service provider.
http://www.engadget.com/2013/11/08/gogo-text-and-talk-hands-on/
http://www.engadget.com/2013/11/08/gogo-text-and-talk-hands-on/