Hm...I have a college degree in computer science and watch Fox News...am I a 1-percenter?
When picking data to compare, use the same source for both if possible. I notice you didn't in this case, but when I use nationaltvspots data... ESPNs numbers are quite a bit different. (Which BTW point out how this data is VooDoo in nature sometimes).
IE: According to National TV Spots, only 48% of ESPN viewers attended "some college". Not "87% have a degree" (that data is not within nationaltvspot's data... I don't know how 87% have a degree when only 48% even attended college?).
I think those numbers are bogus. CNBC viewers have lower income than MTV viewers? Give me a break.Grow up.
I am in advertising and I see the number and I know the numbers. The demographic of Dish Network's subscribers at the lower end are cheap folks who won't buy crap. Advertisers know this. Your absolute denial shows that the truth hurts.
The demographics of ESPN are much greater. The typical audience (especially on the weekends during college football) represents the highest buying power in America. The demographics here are solid. You can complain all you want. Look it up, it's generally available data.
ESPN demographics of "typical viewer": http://espn.go.com/mediakit/research/demographics.html
Fox News demographics of "typical viewer": http://www.nationaltvspots.com/imag...rkDemographicsDetail/FOXnews-Demo-Details.jpg
ESPN "typical viewer" 87% has a college degree. Fox News - 38% have "some college" Wow.
ESPN "typical viewer" age: 29. Fox News: 56
Median Household Income of "typical viewer" ESPN: $72K Fox News: $55k
You can complain about the hard data all you want. The people at the lower end of the spectrum on Dish do not buy squat. Dish is also not making much money off these folks either.
You want to go toe to toe with CNN and Fox? They are comparable: http://www.nationaltvspots.com/imag...etworkDemographicsDetail/CNN-Demo-Details.jpg The demographics for MSNBC are a little different mix, a little more college and about the same income and age.
The reality says the news channel viewers are not in the coveted demographic profile.
You sir, are a scholar and a gentlemanGood grief people. It's only television. Let's agree to disagree. To each his own. Personally I am on the liberal side. I participated in the anti war marches of the late 60's early 70's. I won't watch either FNC or MSNBC. To me they are both extremes. But I do defend that those who want to watch them have the right to do so.
Let's hope that the dispute can be settled so everyone can go back to being adults!
I think those numbers are bogus. CNBC viewers have lower income than MTV viewers? Give me a break.
Garbage in, garbage out. There is no source listed for those figures, I wonder why.
And in a clear minority here, sadly.You sir, are a scholar and a gentleman
CNBC was not part of my discussion.
Is it they have more money, or less expense?How come there are so many ads for gold coins on Fox? Not too many welfare recipients are buying gold and silver bullion .
Older people have more money than younger people, everyone knows that, they have been working all of their lives.
I hope Charlie really drags this out , just for laughs. It will be interesting to see who gives in first. I don't think Murdoch is losing any sleep. If you have Dish and still need your Fox Fix, go onto Roku and they show quite a few video clips.
... I tried (really) to watch CNN for a few minutes and MSNBC for a few seconds (almost threw up) ...
.I know the data, I am telling you flatly that the demographics for news channels, and the Fox News Channel in particular is not a coveted one for advertisers.
I think those numbers are bogus. CNBC viewers have lower income than MTV viewers? Give me a break.
Garbage in, garbage out. There is no source listed for those figures, I wonder why.
and what exactly does that have to do with anything? pointing that out does not mean fox viewers are cheapskates.
Whatever. Look, a bunch of old, retired folks is not the demographic advertisers are looking for. The old retired folks are not buying anything....you can choose to believe that, or be in denial.
Older people have more money than younger people, everyone knows that, they have been working all of their lives.