This is a Directv 'Designated Marketing Area' (DMA) database with status and reference information, including the complete history of HD Local-Into-Local implementation.
The original March, 2023 data has been updated with an October, 2023 file which provides new DMA rankings for the 2023/2024 Season. Updated data for the 2024/2025 Season will be released late September, 2024.
The 2021 data showed a 13% uptick in the number of "TV Homes" nationwide even though total "TV Homes" has been steadily declining for years. However, that 2021 increase was a reflection that for the first time, Nielsen included "BBO Homes" (BroadBand Only) as a part of the count.
The “In Service Date” shown for each DMA is the date HD Locals were first provided. I have not been able to find reliable records for the true beginning of LIL service, which began providing SD service in 2002.
The original March, 2023 data has been updated with an October, 2023 file which provides new DMA rankings for the 2023/2024 Season. Updated data for the 2024/2025 Season will be released late September, 2024.
The 2021 data showed a 13% uptick in the number of "TV Homes" nationwide even though total "TV Homes" has been steadily declining for years. However, that 2021 increase was a reflection that for the first time, Nielsen included "BBO Homes" (BroadBand Only) as a part of the count.
The “In Service Date” shown for each DMA is the date HD Locals were first provided. I have not been able to find reliable records for the true beginning of LIL service, which began providing SD service in 2002.
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