Believe it or not back in the early part of the 2000s Charlie Ergen did too. He even said " We let you tape-less record for nothing when the other guy charges $9.00 for it." This was when the 501 series of Pvrs hit the market. He was right ,because DISH grew like 2 million subs in one year ,due to their low fee structure and the No pvr/dvr fees. This in addition to their low priced programming helped them grow at a good rate. Now we are in reverse in growth. We have been either 14 million or under for years and years. When your company isn't growing , why would you keep creating and increasing your FEEs? If you want to grow your company and keep it making money for your share holders then attracting new subs , retaining them as well would lead to more profits for your company. Obviously their profits are now just slightly over last year, so the days of "well we are still making profits so who cares if we lose subs" is just about over.
DISH recognizes that there is a problem with hikes by the channel programmers and they have tried to address it with FLEX pack. A very good start , but the other half of the equation that they fully control is their fees and the amount of them. IF you want to solve that you could reduce them across the board and advertise this to the public as DISH's promise to help keep their service the " low priced leader " that they once claimed they were. It would definitely give them more subs and would definitely make existing subs want to stay. They could even introduce a loyalty program that would reward subs for every year that they remain past their two year commitment a fee would be eliminated. Start with the additional receiver fee for one receiver and each year eliminate one of them till you are at your dvr fee , then boom no more dvr fees and you are basically just paying for programming. Insurance companies do discounts that go up each year you stay , so why not sat companies? Then the subs would want to buy more programming since the fees are now gone. This would eliminate the horrible churn rate at DISH and would definitely make more people look at DISH.
If you are looking at the BIG Picture and not just your own circumstance , it isn't hard to see why DISH should attack both programming increases and reduce their fee and or drop them with each year you stay on with DISH. This would help grow the company and keep churn way down. I'm sure that losing 420,000 subs in 3 quarters isn't a very positive thing for a company to face and even harder to explain to share holders. This is the way I see Charlie addressing this two part problem to not only save his company long term, but to grow it even more in the future. Let loyalty credits work to grow your company, then the subs are as invested in the company as those who run it.