I base my "greedy" claims on profit margins. Typically (not always), the content owner conglomerate has profit margins 2-3 times higher than Dish's, or any MVPD. It's not hard to look up.
https://ycharts.com/companies/CMCSA/profit_margin
https://ycharts.com/companies/DISH/profit_margin
https://ycharts.com/companies/CMCSA/profit_margin
https://ycharts.com/companies/DISH/profit_margin