You do understand that streaming is the only way that is still growing in TV viewers.
Last Quarter, Traditional Providers lost another 2.1 Million Subs, from 100.5 million (in 2013) to now 68 million.
The majority of streaming services gained subs last quarter, the only ones that were down were Netflix, Sling and Fubo.
People know about streaming and will be able to find it.
And if you are talking about Live TV streaming, the 2 OTT services that offer a full cable channels package are also up in subs, YTTV now at 5 million, Hulu Live at 4 Million.
The number of traditional U.S. pay-TV households, including cable subscribers, was 58 million in 2023. A forecast suggests a drop to 41 million by 2028.
www.statista.com