That's kind of like looking at a store's prices and deciding that all merchandise will be selling for the MSRP next week instead of the actual retail value. Those manufacuter's "market values" are always inflated to give you the impression you are getting some kind of special deal or value. How often does anyone pay full MSRP for anything?? My dvd player sells for 149.00. MSRP is somewhere in the neighborhood of 250.00.
That said, if voom does decide to raise their standard package by 30.00, I'll be gone in a flash.
I will say in your defense though that this is exactly what dtv did with their HD stuff. HDnet was free but on the bill it was listed at a 10.95/mo value. Then suddenly it wasn't free anymore.
So, it could happen but 30.00 is a lot of money and at the moment it's an awful lot of speculation.