Chairman of NBC no fan of auto hop

[elmafu69]

I think that is dumb. If you advertise the negatives people dont ask for the product. I think society should expect a certain level of intelligence out of its members. First thing I do when I see a commercial is do research.

 

[Anony55]

The chairman of NBC must really hate guys with HTPCs that have ATSC tuners and the right software. Of course, he wouldn't hate me... the CBS guy might, but not the NBC guy.

I've skipped commercials since before the days of VHS/Beta. It's called raiding the fridge or taking a leak.

Perhaps someday you will have to sign a 2 year contract agreeing to add a device to your private parts as a condition of the privilage to watch network programming. Then you will need to press a button on the remote to "ask" if you can go to the bathroom. Once the network receives your request, they will evaluate your worthyness to go to the bathroom. My guess is, if there's enough time to be back in your seat before the commercials come on, your request will be granted. Otherwise... well... just hope you have adequate bladder capacity.

Hey, these are the terms. We own the content and can do with it what we see fit. If you don't like it...

Cheers

 

[Scherrman]

Some want all commercials to be frank and honest like the drug ones; describe every possible side effect out there, including the ones that are worse than what you're taking the medication for in the first place....

And the only reason they do that is because they legally have to.

 

[satjay]

I read today where the head of CBS offered his two cents on being not crazy about auto hop. He must have saw that all the others were doing it and wanted to add his two cents

 

[Rolling Joe]

i don't think he's even remotely close with 90%. maybe back in the 60s and 70s it was that high, but people have spread out to cable.

It may not be 90%, but CBS, NBC and ABC had 39 million people between them watching at 9:00PM last night. That ain't bad.

 

[Hall]

A DVR Ad-Eraser Causes Tremors at TV Upfronts

http://www.nytimes.com/2012/05/17/b...emors-at-tv-upfronts.html?_r=1&pagewanted=all

Ironic that a) it's optional and is only an issue if b) the consumer prefers it !

 

[Hall]

I'm too bored to look the info up, but when the CBS guy says this

“How does Charlie Ergen expect me to produce ‘CSI’ ” without commercials? asked Leslie Moonves, the chief executive of the CBS Corporation

my thought is "pay for it from other revenue", or in other words, instead of making "x" amount of profit, accept less profit. Oh, but that's not the way of corporate America today !

 

[sparc]

To hear network executives tell it, Dish Network is a friend-turned-foe, once a part of the ecosystem dedicated to preserving the existing advertising model but now threatening to turn on a doomsday device. (It didn’t help Dish’s cause that it gave the networks less than a day’s notice before announcing the feature last Thursday.)

the bold part is very interesting as it sounds different from what Scott posted about the networks being told beforehand.

 

[sparc]

So they are closing ranks to try to stop it. At least one of the network owners, News Corporation, is no longer accepting Dish’s new DVR ads on any of its television properties. It and several other owners are examining whether they can sue Dish, the same way they sued a maker of DVRs a decade ago, according to several people with knowledge of the deliberations, who insisted on anonymity to speak freely about the internal discussions.

another interesting quote from that article.

 

[GaryPen]

Dish must have foreseen this reaction to it. The more I think about it, the more it seems like leverage for negotiating carriage contracts.

 

[Scott Greczkowski]

A DVR Ad-Eraser Causes Tremors at TV Upfronts

http://www.nytimes.com/2012/05/17/business/media/dish-networks-hopper-cuts-ads-and-causes-tremors-at-tv-upfronts.html?_r=1&pagewanted=all

Ironic that a) it's optional and is only an issue if b) the consumer prefers it !

Good article.

 

[Scott Greczkowski]

the bold part is very interesting as it sounds different from what Scott posted about the networks being told beforehand.

Nope I just they were told before it was announced I didn't say when.

 

[sparc]

Nope I just they were told before it was announced I didn't say when.

sounds like whomever told you was being very misleading then.

 

[Scott Greczkowski]

sounds like whomever told you was being very misleading then.

How's it misleading when they said that they told them beforehand and they told them beforehand?

Seems like a match to me.

 

[sparc]

How's it misleading when they said that they told them beforehand and they told them beforehand?

Seems like a match to me.

yes, but the implication is that they were given enough time to evaluate and give an opinion on it. What exactly would you expect them to say when being notified about a feature that disrupts their advertising the day before it's launched?

 

[Scott Greczkowski]

I understand what you are saying but I wouldn't say it was misleading.

 

[meStevo]

Dish must have foreseen this reaction to it. The more I think about it, the more it seems like leverage for negotiating carriage contracts.

Why do you think this would create leverage for Dish, and not against Dish? Estimated advertising revenue lost from those with Hoppers could instead be recouped in the form of higher fees directly to Dish... and we all know the path that would go down.

Sent from my Galaxy Nexus using Tapatalk 2

 

[GaryPen]

Why do you think this would create leverage for Dish, and not against Dish? Estimated advertising revenue lost from those with Hoppers could instead be recouped in the form of higher fees directly to Dish... and we all know the path that would go down.

Or...they could offer to disable for networks that lower their carriage fees.

 

[3HaloODST]

You're kidding right? All the network has to do is pull its feed if it doesn't like what Dish is doing.

 

[king3pj]

You're kidding right? All the network has to do is pull its feed if it doesn't like what Dish is doing.

Right but dish customers still wouldn't see their ads if they did that. With auto hop the small amount of dish customers with a hopper who decide to wait a day to watch PTAT programming will miss their commercials. If they pull their channels the much larger group of dish customers with any other receiver or those that watch same day or live sports on the hopper will miss their commercials too.