No there really wasnt any paytv back then anyway....only difference was if it was in color on nbc the peacock logo would come up and let you know that Bonanza! was presented in living color by Chevrolet : D As more color sets were sold then more programs were produced in color. Guess I am showing my age but I also remember the addition of UHF..had to have a set top box with tv set on channel 3 or 4 to receive channels above 13.
Actually there was pay tv here in CT in the early 60's. Channel 18 out of Hartford was scrambled at least part of the day and required a stb to watch it.