The game this year just didn't seem as competitive. Maybe waiting 3 months between games didn't help.
I believe this year’s game was much more competitive than last year’s. It was the two weeks plus wait after the playoffs that hurt ratings. Non team fans lost interest by then (if they ever had any), and the NFL playoffs was into its second week, drawing pro fans interest further away from college. I like Derwin’s idea of moving playoffs up and playing the championship on New Year’s Day. Big bowls will fight that though.