The point that everyone is missing is that probably there was a reason why NBC Universal put the game on MSNBC instead of USA or CNBC.
The reason -- NBC was trying to use this as leverage to get DirecTV and other carriers to add the full-time HD feed of MSNBC. Not saying that I agree with this strategy (as I sure was upset to watch this game in SD on my 58" Plasma last night); just that it was a way that NBC tried to turn up the heat to get MSNBC carried in HD.
Of course, once D* weathers the storm of customer complaints about this occurring the next week or so, there is no motivation on D* part to add MSNBC HD quickly, as it's by far the lowest rated cable news network. Again, I don't agree w/this mentality, but this is coming across as a classic case of hardball on both sides in which consumers lose. And with the ever-escalating carriage demands by cable networks, I'm afraid we are going to see these carriage conflicts more and more in the future.