I joined Dish (1999?) under a $10/month promo. I now pay over $100/month. Even after my son leaves, it'll be close to $100. I get a lot more channels today, movie premiums, HD, DVRs, pay new taxes, far better hardware and EHDs. Is it worth a ten fold increase over around ten years? I guess so, especially considering the original promo was less than half the going rate. But it still is something of a shock.