Woods doesn't owe me an apology. I've never bought an overpriced Tiger Woods endorsed product in my life. I watch him play golf because he's a good golfer, regardless of whether he cheats on his wife or not, and will continue to do so.
I'll never understand the importance of celebrity product endorsements, beyond caling my attention to a product that I might otherwise have been unaware of. My first set of golf clubs was endorsed by Lanny Wadkins. I didn't even notice that until after I had used them a few times. If, when I had picked them out, there had been a set of identical clubs next to them that were endorsed by Jack Nicklaus but cost $1 more, I wouldn't have paid $1 more for them.