T-W to Aggressively Woo Cable Subscribers

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SatelliteGuys Reporter

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Reuters Time Warner the world's largest media company on Tuesday said it plans to aggressively pursue new cable service subscribers to staunch a loss in video subscribers to Rupert Murdoch's DirecTV Group and EchoStar Communications Corp. ``We haven't been very aggressive in introductory offers and tactics like that Don Logan chairman of Time Warner's media and communications group said referring to promotions offered by satellite TV operators.

http://news.moneycentral.msn.com/breaking/breakingnewsarticle.asp?feed=OBR&Date=20041005&ID=4010155
 

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