Sprint to Fuse Boost/Virgin Brands, Bring Back Nextel

[Poke]

Hmm sounds like they don't know what direction they want to go..

http://www.dslreports.com/shownews/Sprint-to-Fuse-BoostVirgin-Brands-Bring-Back-Nextel-127220

 

[Anole]

..Sprint's current Boost Mobile and Virgin Mobile brands will be merged under a new "Sprint Freedom" brand.

Now, THAT has got to be the dumbest idea since the Cingular name got flushed down the toilet!
Takes years and millions to create these brands.
They have value.
Adding Freedom to your main brand does NOT distinguish it.
Instead, both are diluted.
Someone needs a good spanking,...followed by a public firing.

 

[riffjim4069]

Hmm sounds like they don't know what direction they want to go..

Sure they do....and that direction is down.