SIRIUS Satellite Radio and CSTV: College Sports Television Launch 'Sirius College Sports Radio'
Tuesday August 31, 8:30 AM EDT
NEW YORK, Aug 31, 2004 -- SIRIUS, the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, and CSTV: College Sports Television, the leader in college sports coverage on-air and on-line, today announced the launch of SIRIUS College Sports Radio. SIRIUS will broadcast a comprehensive package of play-by-play sports programming representing top-ranked colleges from the greatest conferences around the country.
As part of a wide-ranging advertising, marketing and promotional partnership between the companies, CSTV will provide college sports programming to SIRIUS and will create marketing and promotion programs that strengthen SIRIUS' position as the premier satellite radio sports broadcaster.
SIRIUS will broadcast football, basketball and other events for, and become the Official Satellite Radio Partner of, the Alabama Crimson Tide, Auburn Tigers, Colorado Buffaloes, Florida Gators, Iowa State Cyclones, Kansas Jayhawks, Kentucky Wildcats, Louisiana State University Tigers, Michigan Wolverines, Nebraska Cornhuskers, Missouri Tigers, Notre Dame Fighting Irish, Ohio State Buckeyes, Oklahoma Sooners, Oklahoma State Cowboys, South Carolina Gamecocks, Syracuse Orange, Tennessee Volunteers, Texas Longhorns, Texas A&M Aggies, UCLA Bruins, USC Trojans and Vanderbilt Commodores.
The schools are from college sports' most storied conferences, including the SEC, Big 10, Big 12, Big East and Pac-10. SIRIUS College Sports Radio will offer such highly anticipated matchups as Texas-Oklahoma, Michigan-Ohio State, Tennessee-Georgia, LSU-Florida, USC-Notre Dame and many others.
Mac Brown, University of Texas head coach said, "The University is excited to be a part of SIRIUS College Sports Radio. Texas has a huge fan constituency and their passion is Longhorns football. In keeping with the times and technology, Texas students, fans and alumni across the nation, regardless of where they are, will now be able to follow the Longhorns throughout the season."
"The University of Michigan is excited about kicking off the new season and building on last year's Big Ten Championship," said Michigan head coach Lloyd Carr. "This new initiative with SIRIUS Satellite Radio and CSTV will continue to bolster the fan base of one of the most popular football programs in the country. Now, Michigan students, fans and alumni across the nation will be able to follow the Wolverines."
"College athletics is a huge passion for many of our subscribers, and it is my pleasure to announce relationships with many of the nation's most respected universities," said Joseph P. Clayton, SIRIUS CEO. "These schools boast millions of currently enrolled students and alumni located around the country. They'll be glad to know that they can stay connected to the school no matter where they are. Once again SIRIUS has asserted itself as the leader in satellite radio sports."
"SIRIUS College Sports Radio creates another platform for CSTV to connect to the millions of college sports fans across the country," said Brian Bedol, President and CEO, CSTV. "Through our relationships with the top schools, conferences and alumni associations across the country, CSTV will provide SIRIUS with the same outstanding programming we offer on our network, on-line and through video-on-demand."
"More than 120 million people attended college in the U.S., and college sports played an important role for many of those students," said Scott Greenstein, SIRIUS President of Entertainment and Sports. "Our agreement with CSTV and the most selective colleges in the US opens the doors for millions of students and alumni to follow their alma maters throughout the season."
"Our mission at CSTV is to connect college sports fans with more games, from more sports, across more platforms, than anyone else," added Chris Bevilacqua, Executive Vice President and co-Founder, CSTV. "With SIRIUS College Sports Radio, fans from coast to coast will have the opportunity to enjoy games all season from the top athletic programs in the country, whether they're in their cars, their dorm rooms or at home."
SIRIUS also is the Official Satellite Radio Partner of the NFL, featuring SIRIUS NFL Sunday Drive, the new programming package that allows subscribers to choose from a full slate of live radio game broadcasts from around the NFL each Sunday. SIRIUS radios for the car and home are available at major retailers nationwide. For more information, go to http://www.sirius.com.
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If you like football, you gotta love Sirius.
