http://www.usatoday.com/money/media/2006-01-11-stern-stock_x.htm
Stern gets OK to cash in Sirius stock
By Matt Krantz, USA TODAY
In case his $100 million-a-year contract wasn't enough, Sirius Satellite Radio
(SIRI) has freed Howard Stern to make even more serious cash by immediately selling his $191 million in stock.
Satellite broadcaster Sirius filed the paperwork Wednesday giving the radio shock jock the right to sell the 31.3 million shares issued to him this week. His agent, Don Buchwald, who received 3.1 million shares worth about $19 million, can also sell. Without the clearance, they couldn't have started selling even in small increments until next year.
It's unknown when or even if Stern and Buchwald will sell what amounts to 2.5% of Sirius' outstanding shares. But Stern, at least, might want to consider it because:
• The proceeds could help pay the roughly $93.7 million income tax bill he faces for receiving the stock, estimates Alan Weiner of tax firm Holtz Rubenstein Reminick.
• Holding so much stock could reduce Stern's leverage when his contract comes up for renewal in 2010 because Sirius would know his shares could lose value if he doesn't renew, says analyst Kit Spring at Stifel Nicolaus.
Buchwald did not return calls seeking comment from him or Stern.
Investors won't even know if Stern is selling. He is not an officer or director and doesn't own 10% of the stock, so he is not required to file with the Securities and Exchange Commission.
The potential avalanche of stock is already creating problems. "That's why the stock is under pressure," says Tuna Amobi, stock analyst at Standard & Poor's.
The stock has been struggling since Jan. 5, when Sirius said it was giving the shares to Stern prior to 2010 because he met targets for signing up new subscribers. The stock is down 9% this year, 4% since the announcement. On Wednesday, it fell 38 cents to $6.12.
Using stock to lure stars is typical in show business. Martha Stewart Living Omnimedia said it will take a $5.5 million charge in the fourth quarter because it gave stock to reality show maven Mark Burnett, in part for creating
The Apprentice: Martha Stewart. But getting a payoff from such payments can be elusive. The ratings for the show were poor, and it is not expected to return.
Sirius, though still unprofitable, already has a tangible payback from Stern. Sirius added 1.1 million subscribers in the fourth quarter, up 138% from a year earlier. Still, its 3.3 million subscribers at the end of the year was well below the 5.9 million at rival XM Satellite Radio in 2005.
Analyst Susan Kalla of Caris thinks the payments Sirius is making are worth it. Stern "put a huge amount of potential revenue in their pocket," she says.
Spring wishes Stern didn't get the shares early but doesn't think his selling would be a problem. "It's more of a psychological thing," he says.