Building on 16 years of water-cooler programming and soaring ratings growth following its most-watched year ever, SCI FI Channel is evolving into Syfy, beginning this summer, Dave Howe, president, SCI FI, announced today.
By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider range of current and future imagination-based entertainment beyond just the traditional sci-fi genre, including fantasy, supernatural, paranormal, reality, mystery, action and adventure. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and nonlinear digital platforms, new international channels and extend into new business ventures.
"Imagine Greater" will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment.
Syfy more clearly captures the mainstream appeal of the world's biggest entertainment category, and reflects the network's ongoing strategy to create programming that's more accessible and relatable to new audiences. Syfy will continue to celebrate the traditional roots of the genre, while opening the brand to accommodate a broader range of imagination-based entertainment.
No, its worse than that. They are the next "TNN-The Nashville Network" to "TNN-The National Network" (Before they dropped the whole idea of TNN and changed to Spike to shake the "nashville" compleley.
As mentioned before, this is another niche channel that decided it doesn't like its niche and soon will be crapping all over their core viewership. This isn't the first station to do this and wont be the last.
See ya
Tony
Stupid name and even worse logo.
Hmm... How many boxed DVD sets can you buy for your annual Dish subscription cost?
If they would pick up and produce Jericho, Invasion, or Threshold, all would be forgiven..........
By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider and more diverse range of imagination-based entertainment including fantasy, paranormal, reality, mystery, action and adventure, as well as science fiction.
How about Journeyman? Pulled after one season but really caught my attention. It seems that anything that shows some imagination and has potential for some really interesting plots gets killed before it can catch on.
Jericho was excellent.
It seems everything good is canceled prematurely. Nothing good has ever received a long enough run. TV sucks for this reason.
Nothing good has ever received a long enough run. TV sucks for this reason.
Any shows that makes people think to hard are canceled promptly. Shows like : Jericho & Journeyman, Battlestar Galactica are prime examples.
Ahhh, another network moving from it's roots. Soon, there will be little sci fi on syfy, but 10 hours of reality shows a day.
If you want to put out a smart show, you better get HBO or Showtime to pick it up because quasi-stars and fart jokes rule network TV.