Will hurt them some but they will be ok due to people are realizing they will pay just as much per channel to stream and get less. $7-$15 a channel adds up really fast so in the end it's a better deal to stay with a provider unless you want less for your dollar.
http://www.dslreports.com/shownews/...st-Quarter-Ever-Thanks-to-Cord-Cutting-134834
http://www.dslreports.com/shownews/...st-Quarter-Ever-Thanks-to-Cord-Cutting-134834