In theory they could have eaten the cost, but judging by how much it is going up industry wide, I would say the cost analysis would not support that notion. I think as we see more contracts come up for renewal, however, we will see better results between both DatV and Dish, and maybe even Comcast. If those three can control the price increase together, in accordance with any and all government regulations, to combat the channel owners, and most notoriously NAB.