while these are nice facts, this has absolute nothing to do with what I was talking about when it comes to app reliability and ecosystemsApple’s streaming device, while increasing, has a real low market share-
- Roku leads the North American CTV device market with 48% SOV
- Samsung Smart TV ranks second with 10% SOV, -49% YoY from Q1 2023 to Q1 2024
- Amazon Fire TV ranks third with 10% SOV
- Apple TV ranks fourth with 8% SOV, increasing +58% YoY from Q1 2023 to Q1 2024
Q1 2024 CTV Device Global Market Share Report - North America
Pixalate's Q1 2024 CTV Device Global Market Share Report provides a market analysis of the top CTV devices based on open programmatic ad traffic across the North America region.www.pixalate.com
But if we want to get into that.....
Apple is 4th because it's by far the most expensive and the pool of prospective buyers is cut by over 2/3s because Android phone users (~70% of market) are close to 0% likely to buy an Apple TV device, and why should they when the ecosystem tie up is one of the "killer" features.
Most users start with their SmartTV apps until the those fail and then they will migrate to the easiest thing they can. Reminds me of the early 2000s when people would just buy external CD drives if their computer drive failed.
Separately, it's curious they call out "Samsung smart TV" (aka Tizen OS) market share, but don't call out Google TV/Chromecast.