I recently received my bill that had a $59 and change charge for ST Max, so I phoned in to cancel. But I was actually hoping they would shoot back with a good offer. The guy just said ok and cancelled it out. Funny thing is I really don't care now. I may call back before the season starts and see if they can knock my socks off with another good deal as I've received in previous years. But if they don't, I'll go without it this year. My team is local anyway, I just like the option to get better games in the other time slots. Oh well.
Update: Just called them today. Used the "check contract end date" when asked the reason for my call (which I assume got me through to retention).
I got a nice southern lady who asked how she could help me, I explained I wanted to check my contract end date because I just cancelled the NFL ST the other day and now I'm going to compare what the competitors have to offer. Then we got to talking sports and she came at me with the NFL ST Max for half price. I asked if that was the best they could do, she checked and came back with NFL ST (not Max) for free. I did have to agree to a 1 year contract extension for this deal. But I figured it was worth it.
I got regular ST free a couple of years ago, I think last year I got Max around half off.
Thanks for the threads here on this subject, they come in handy.