The name of the No. 1 cable operator, and owner of NBCUniversal, will beam from the rooftop, making it part of the Manhattan skyline. Comcast’s logo, facing the north and south, is 12 feet tall, and includes an 11-foot NBC Peacock. The western front has an 18-foot high NBC Peacock. They will be lit by LED bulbs that the company says are designed to look like the neon used in previous signs on the building.
deadline.com
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